Reports
Our report prepared in collaboration with ASSOCHAM is based on India’s largest primary healthcare survey carried by IMRB- Kantar covering 233672 people and 673 public health offices in 21 states, to analyse the rising cases of NCDs in the country and the social profile of suffering households has observed that India’s non-communicable disease burden is growing at an alarming rate with the average age for onset falling sharply.
Some of our findings:
• Prevalence of NCDs in India is 116 per 1000 population; shows a quantum jump among individuals above 35 years of age.
• Hypertension, Digestive Diseases, and Diabetes are among the top three most prevalent NCDs; Cancer is the least prevalent.
• Environment factors are the biggest cause of NCDs followed by inactive lifestyle and imbalanced diet;
• Intoxication (alcohol & tobacco consumption) and leisure lifestyle fall at no. 6 to 8 rank.
Significant variation exists in India when it comes to the prevalence of NCDs in different geographies and states. NCDs affect both rural and urban populations. Family structure also has bearing on the prevalence of NCDs as individuals from nuclear families are more prone to NCDs in comparison to joint families due to more workload and perhaps higher stress. Furthermore, males are found to be more prone to contracting NCDs than females except for hypertension and neurological disorders which are more prevalent in women.
The battle against NCDs is half won if symptoms are detected early. It is imperative to prevent and control risk factors in an integrated manner by developing strategies and policies to inhibit the NCD burden on the country. Moreover, a conscious effort needs to be made to reduce sedentary lifestyle, break unhealthy habits like low physical activity, and unhealthy food habits that have become integral aspects of modern-day lifestyle and have been found to have the most significant role in causing NCDs.
Books
CSR in India Steering Business toward Social Change
For too long CSR in India had been left to non-directional, haphazard do-gooding; 'Governance' - the process through which decisions are taken - of CS
Whatever you do will be insignificant but it is very important that you do it
Mahatma Gandhi