Book


CSR in India Steering Business toward Social Change

For too long CSR in India had been left to non-directional, haphazard do-gooding; ‘Governance’ – the process through which decisions are taken – of CSR through the law is expected to inject greater professionalism in the full range of CSR operations.

This latest book by Kshama V Kaushik and the team at Thought Arbitrage, is a contribution to the effort to reduce some of the nebulousness that characterises CSR and bridge the gap in systemic formality between CSR and other disciplines. We expect the book to be a reference for corporates, a handbook for practitioners including NGOs and implementing partners and a resource book for academicians.

This book draws on international and national best practices, academic theories and examples from ground-level work. It is designed as a go-to publication for all facets of sustainability, both operations and governance, to improve accountability and transparency of all constituents of CSR.

For online purchase please visit: http://lexisnexis.in/csr-in-india-steering-business-towards-social-change.htm

BOOK REVIEWS

  • admin says:

    Review by R Krishnan, Former President ICSI in the Chartered Secretary, The Journal for Corporate Professionals, June 2017 – page 126
    Kshama deserves congratulations for bringing out an innovative Treatise on CSR making it a challenging contribution to the literature on the subject. She has given a bird’s eye view of CSR situation prevailing in the developed countries. The book is a refreshing comprehensive presentation of the history, rationale and the arrival of the concept on Corporate platform. She has dealt with wide range of issues in India and internationally. Read more..

  • admin says:

    Financial Express, June 2017
    Kshama V Kaushik, in her book, CSR in India: Steering Business Toward Social Change, provides a kind of omnibus on the issue of corporate social responsibility. The book discusses not just the meaning, coverage and implementation of CSR in India, but also provides a view of what companies have been doing. The author believes that by doing good, companies can enhance their social capital. She puts forward the view that the ‘art of giving is an art’, and the new Act makes it a legal science. Linking programmes with corporate strategy might not always be nuanced, but it is necessary. Read more…

  • admin says:

    Review by Dr Sundar Venkatesh, Professor, Management School, Asian Institute of Technology, Thailand
    “Kshama brings her recognizable style of blending concepts and practice to produce a book that covers both do what and do how of CSR. The book elegantly demonstrates why businesses need to be steered towards CSR and how.”

  • admin says:

    Review by Mathew Cherian, CEO, HelpAge India and Member, NGO Task Force, Planning Commission of India
    “There are very few books on CSR. This book by Kshama Kaushik is a great addition to the involvement of business in the welfare and development of society. The spirit of giving has moved from charity to philanthropy and to citizenship and now global sustainability. The book opens your eyes to the development and evolution of CSR thought in India and globally. The non-profits involved in CSR must read this book and will find ittruly useful.”

  • admin says:

    Review by Ashok Banerjee, Professor (Finance & Control), Faculty-in-charge, Director, IIM Calcutta Innovation Park (IIMCIP), Indian Institute of Management Calcutta
    “The book provides a comprehensive discourse on the evolution of Corporate Social Responsibility (CSR). The authors narrate history of corporate greed and its scant regard for any social responsibility and thereby debate the usefulness, if any, of mandatory CSR spend by corporate.”

  • admin says:

    Review by Sanjeev Bikhchandani, Founder and CEO of Infoedge (India) Limited and Co-founder and Trustee of Ashoka University
    “The book traces the genesis of modern CSR in the context of a business and its journey from philanthropy to stakeholder responsibility to create a just society. This is especially important in a country like India with its large income and social inequalities. The book offers an alternative framework and guidance to help companies bring the CSR discourse to the boardroom, practitioners and citizens.”

  • admin says:

    Review by D S Rawat, Secretary General, ASSOCHAM
    “The book is a perfectionist’s work in letter and spirit. The CSR-concepts to cases, strategies, program impact, regulations as well as road-map are well blended in the book. CSR may truly bring social sea-change as well as benchmark for corporate, if applied and the book lays out steps how to achieve this.”

  • admin says:

    Review by Saurabh Srivastava, Co-founder and former Chairman, NASSCOM
    “The book combines philosophies, guiding principles and measurement frameworks of the diverse and qualitative subject of corporate social responsibilities. It looks at all intervening stakeholders and helps them understand and perform their respective roles. Additionally, it explores the symbiotic relationship of each participant in the ecosystem. This is a handbook for corporates, NGO partners, academics and everyone who wishes to immerse in the subject.”

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Ethics in business is extremely important; your reputation is all you have in life.     

Sir Freddie Lake