Debates on health and nutrition have often ignored the influence of diverse variables on food choices. In a country like India where food choices are shaped by many factors such as the climate of the place, the historical influences in the region, ethnicity of people and cultural preferences, any discourse on food preferences should take into account the impact of the changes on all stakeholders. Our report  “Indian Cuisine at Crossroads” was prepared for ASSOCHAM Foundation for Corporate Social Responsibility (AFCSR) and it was launched on April 14, 2023 by Hon’ble Minister Commerce and Industry, Shri Piyush Goyal.

Our report delves into the factors driving Indian food choices with insights from a nationwide study across 15 cities and it examined the complex factors which influence food habits in India to study how the country’s food ecosystem can help bring food security to the population at large while ensuring that the country’s food heritage is celebrated. Our report is a must-read for food enthusiasts and policymakers alike!