India Means Business – How the Elephant Earned its Stripes

Looking at the many facets of the Indian business culture, Indian Means Business traces the evolution of business in India from the pre-British Raj days to recent times.

The Book was awarded third prize by DMA-NTPC Book Awards 2013 held on March 19th, 2014 for making an outstanding contribution towards understanding of Management Principles & Practices. It has also made an entry at Baker’s Library, Harvard Business School in August 2014 !!

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  • admin says:

    IndiaNow, October-November 2012
    The chapter on successful business practices of India is a must read to understand this enigmatic country. After a recce of India down the ages, the authors confront the moot question: Is India a Sustainable Dream? The answer—yes, of course! . Read more..

  • admin says:

    Democratic World, March 2013
    Most of us with an interest in economics are rather put off by the thought of reading economic history. Given the 15-page bibliography, a casual reader intrigued by the title may well feel tempted to put India Means Business How the Elephant Earned its Stripes back on the bookshelf. Read more

  • admin says:

    EduTech, November 2012
    Even those with an interest in economics are rather put off by the thought of reading economic history. As India opens up to the world the book becomes the collector’s edition for any company wanting to do business here. Read more…

  • admin says:

    Hindu, March 12, 2012
    The subtitle of the book, “How the elephant earned its stripes” is, apt. The revival and rebirth of the Indian economy has been narrated in an easy, lucid, and eminently readable style. The book raises the basic question whether Indian economy — now poised at a tipping point — will move forward to dizzy heights of glory; or whether the roar of the elephant will turn into a whimper. The authors leave the readers in no doubt about the affirmative response to this query. Read more

  • admin says:

    Chartered Secretary, March 2012
    “India means Business” by Kshama and Kaushik is an eye opener linking business history and its transformation into the economic powerhouse…
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  • admin says:

    Hindu Business Line, March 25, 2012
    Condensing the economic history of a country as old, vast and complex as India into 366 pages is a challenging task…
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  • admin says:

    Live Mint, March 22, 2012
    “Among books I have read recently, I must recommend—for those interested in the history or unique facets of Indian business”..
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  • admin says:

    LSE Book Review, October 17, 2011
    India Means Business is an excellent contribution to the current debate on the Indian economy and its performance…
    Read more…



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Governance and leadership are the yin and the yang of successful organisations.     

Mark Goyder