Tyre Industry is one of the key industries in India and had a turnover of ₹ 53,000 crores and exports of ₹ 10,500 crores in 2015-16. This industry has attracted a investment to the tune of ₹36,000 crores under the Government of India initiative of Make in India for capacity expansion as well the new greenfield projects. This industry is facing slow growth in recent years as it is directly linked to the automobile industry. It also faces stiff challenges due to cheap imports from China and its export competitiveness is affected by a number of factors including volatility and availability of raw materials, taxes and duties, total costs of production etc. Our study focuses on the tyre industry and has the following objectives:
Ethics in business is extremely important; your reputation is all you have in life.
Sir Freddie Lake